On the internet, design is more than just aesthetics – it's a powerful way to communicate your brand, your values and most importantly, your unique message. This is why every company wants an online presence: they want to be known and recognized by their target audience. So it's key to evolve the techniques to continue to engage your consumers on an emotional level.
Based on Awwwards Website, below are the 10 trends that have achieved this goal by making visitors stop, think and shop.
Web Design Trends #1 Brutalist Web design
The Brutalist web design trend is a style of minimalism that's very popular in design right now. It's characterized by a focus on the essentials, with a strong use of typography and colours that are not too flashy. The style is inspired by the architectural movement of the same name. The name can be a bit misleading, though, because the style is actually very bold.
Web design trends #2 Typography Animation & Scrolling text
Using Typography Animation or Incorporating animation can be a great way to capture attention and grab user interest. Web typography design has become more advanced in recent times as new animation techniques have been introduced and technology has developed. The use of animation in web typography design has definitely led to a change in the way people look at web typography design.
Scrolling text is a trend that has been around for a while now, but it's still very popular today. It's a simple concept, and it can be pretty appealing to the eye. If you're going to use scrolling text, make sure you have a lot to say and that you're willing to take the time to read it.
Web design trends #3 Animated Cursors
The cursor is an essential element of the design of a website. It is a visual representation of the mouse, the pointer or a touchscreen. It is used to give instructions to the user on how to interact with the web page.
It's why this specific element has to be considered. These are explicit cursors that better represent a particular product or service and are often used on the homepage, where they can be seen by new users.
Web design trends #4 Nostalgia as Retro Design
With the growing popularity of this trend on social media, many successful websites are also trying to bring back the good old days. They are trying to recreate that sense of nostalgia that people feel when they see specific images or objects. The nostalgia trend is actually effortless to implement. You just need to find a good colour combination, and you're done.
Web design trends #5 Horizontal Scrolling
Horizontal scrolling is becoming increasingly popular, and this trend isn't showing any signs of slowing down. So what's so appealing about horizontal scrolling websites? It may be the way that horizontal scrolling makes you feel like you're moving forward. And it's also a lot easier to read. With vertical scrolling, you have to keep scrolling up and down, and finding the spot you're looking for can sometimes be challenging. But with horizontal scrolling, it's much easier to find the right spot.
Web design trends #6 Parallax Scrolling
The Parallax Scrolling web design trend is a popular one because of how it can be used to create stunning websites. This element of web design is unique and makes the user feel like he/she is reading a book. It is really nice to watch a site using this technique. Parallax scrolling is created by a background image moving at a different speed than the foreground. This creates the illusion that the background image is moving while the foreground is static. However, this trend is not the most appropriate one for every website. It is ideal for sites that want to draw in their viewers with an exciting design, but it's not really something you want to use if you want to convey a serious or professional message.
Web design trends #7 Full Page banner
Full page banner is a large image that covers the whole screen of the screen. It is sometimes also referred to as a “hero” image. They can be used in a variety of ways, they can be used to introduce key products or ideas on a website. They can also be used to draw the attention of customers to certain parts of the website.
Web design trends #8 3D
3D web design is the latest trend in the web design industry. It is the application of 3D design elements on websites. 3D web design is used to improve the visual aesthetics of a website. The use of 3D design on websites is not new but the latest trend is to use it creatively to attract the viewers’ attention.
Web design trends #9 Video Content
Video is one of the most accessible ways to consume information, entertainment and marketing messages. Even though web design trends are constantly shifting, video remains on top. In fact, more than 80% of online traffic is video related. So what is the reason for this? Is it the human desire for visual stimulation? Is it the convenience of watching video content on a smartphone?
With the popularity of sites like YouTube or TikTok, it's no wonder that video is becoming a popular content choice for websites. And just like the other trends, this one is also going to stick around for a while. So, when it comes to web design trends, video content is a must.
Web design trends #10 Interactive experience
Web design has evolved dramatically over the past few years. This is true of the user experience in particular, which has become more interactive. This interactive experience is made possible by the introduction of the latest technology, such as HTML5 and CSS3.And as we move forward, this trend is going to continue to grow. Websites will have more interactive elements.
Important Note & Conclusion
While it's important to remind that having a responsive website is not an option. A website that will adjust automatically to any device that it is being viewed on. With the rise of mobile technology, it is vital to have a website that can easily be viewed on phones and tablets.
The good news is that one of the best software is open source (which Means FREE ). Yes! I am talking about Bootstrap. If you have never heard about Bootstrap, you have probably been living under a rock. This framework has become one of the most popular choices among web designers, developers and front-end engineers.
The IT industry is ever-changing, and the web design world is no exception. Design trends are constantly shifting and evolving, and staying on top of the latest developments is essential. Designing your website should be done in such a way as to communicate the essence of the content and the information that it will provide.
Web design remains the most powerful way to keep your visitors exploring it.
Sandra A.
Comments