Social media has become one of the most essential tools in the marketing mix for e-commerce businesses and brands. In fact, 88% of consumers use social media to research and learn about products. But as social media becomes critical to the purchase decision, how do you ensure your content reaches these customers?
Today, social networks are the most popular way to connect with people. Facebook, YouTube, Instagram, and Twitter have become the first point of contact for many businesses and often the most important customer acquisition channels. And as a result, this has led to more options in customer service and improved customer experience. Users stay updated on the latest news, ask for more information on products and services, and give feedback.
But this doesn't mean you should only focus your efforts on them. Users have different preferences, so it's essential to know where they spend their time and how they prefer to interact with a brand. That way, you can build a customer acquisition strategy that works for you and them.
Here are the best 4 social media integrations your website must have :
#1. Social media Share buttons
Create a better user experience for your website visitors by using social sharing buttons. This allows users to directly share the content on their social media profiles and generate more traffic for you; I don't even mention the analytics you could get with this.
Do not forget what we discover in the first article of this series: 10 Powerful WebDesigns, follow or share buttons are available in different designs to match your website perfectly.
#2. Embed Social Media Posts:
Great example done by GO Pro with their Go Pro awards page. https://gopro.com/awards/.
The way the information is laid out on the page is excellent, and the images are perfect for capturing the attention of anyone who may be interested in looking at it.
L'Oreal Groupe also showcases its social media posts using a beautiful and modern design.
A Facebook or Instagram feed is one of the most popular widgets to add to your website. This allows visitors to your site to see your latest posts and get a sense of your brand personality. Adding a Facebook or Instagram widget to your website is a great way to increase engagement and get more followers. It also helps you build relationships with other businesses and influencers. And, of course, it can lead to more sales and conversions.
If you want to keep your brand top of mind with your customers, auto-updating social media feeds are a good solution.
Notice widgets for social media posts exist almost for all social media platforms.
#3. Hashtag gallery
Display social media posts that mention your brand and make it easy for visitors to see what others are saying about your brand on social media. Still, it also helps to foster a sense of community around your website. Plus, it's a great way to encourage social sharing and interaction with your content.
If you're looking to add this social media integration to your website, one of the best places to start is with Facebook and Instagram. By adding a Wall widget to your site, you can easily display mentions from both platforms in one central location.
It's also a great way to track what people say about your brand. And don't worry, you are the one that moderates it.
Fenty Beauty displays an Instagram feed of posts using their branded hashtag or tag :
"Share your photos and tag #FENTYFACE and @FENTYBEAUTY on Instagram for a chance to be featured! "
And you know what? They are using the post to sell the product presented by a consumer. Amazing!
#4. Social media Login option
Social Login is a simple and straightforward way for customers to sign up for your website. It is fast, easy and convenient. Social Login is also a great way to increase brand loyalty and customer satisfaction. Social Login can be used on a variety of social media channels, including Facebook, Twitter, LinkedIn, Google + and so on. Social Login also has its benefits. It provides users with another channel to sign up to your site. It captures user data that can be used for marketing purposes.
Social Login also makes the process of signing up faster and more efficient.
And you know what? Using this will decrease the number of contacts your customer service department receives about password issues.
CONCLUSION:
Social media integration on your website is a great way to connect with your audience and create a more engaging experience. Adding social media buttons or widgets to your site can encourage visitors to share your content and connect with you on their favourite platforms. Not only does this help you reach more people, but it also helps build trust and credibility with potential customers.
If you're unsure how to add social media integration to your website, there are plenty of tutorial videos and articles online that can walk you through the process.
So if you're not already integrating social media into your website, now is the time to start!
Sandra A.
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